THE ALUULA BRAND STORY

ALUULA’S

ORIGINS

Based in rugged British Columbia, Canada, ALUULA Composites was founded by a team of highly experienced chemists and engineers who share a common passion for exploring and enjoying the outdoors. From season to season we push our limits out on the ocean, rivers, mountains and trails, and our experience in these extreme environments has fired our passion to make materials that are lighter and stronger than anything on the market. 

ALUULA has effectively superseded conventional coated and laminated woven fabrics with new innovative, ultra strong composite materials. We’ve created composites that are highly tear resistant, stretch resistant and easy to fabricate into a multitude of products across a wide range of markets. These new dimensionally stabilized multilayer materials are the result of our innovative covalently bonded co-polymer layers that create composites with significant weight reduction and incredible resistance to tearing and stretching.

We are a Canadian company surrounded by breathtaking natural beauty. At our core we are ever conscious of the environmental challenges we all face as a global community. In everything we do we strive to develop products and processes that are not hazardous to our environment and minimize the footprint we leave behind.

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THE ALUULA TEAM

Aluula was created to find solutions for real world challenges that were not being met by traditional composite manufacturers. Driven by ingenious science and chemistry, the founding group at Aluula pulled from years of chemical industry experience and competitive extreme sports to find solutions to problems others had yet to identify. That initial group had the right knowledge, experience and perspective to work through the technical challenges involved in rethinking the making of composites. With the early success of the company and it’s materials, Aluula has been adding to it’s team to ready the company for broad commercialization.

The team assembled at Aluula have very diverse and complimentary skills. From science and creativity to operational excellence and market dominance, the Aluula team is being constructed to ensure that the immense opportunities in front of us are fully realized.

Art Aylesworth - CEO

Art Aylesworth - CEO

 

Art has held senior management positions in the technology industry for more
than 30 years and was named the “Ernst & Young Entrepreneur of the Year” (2006) for Canada’s Pacific Region. Art was the founding CEO of Carmanah Technologies Corporation, where he led the
company’s rapid transformation from a research and engineering start up to one of the world’s fastest-growing renewable energy technology manufacturers with more than 250 employees and $60M+ in annual revenues in five years.

John Zimmerman - COO

John Zimmerman - COO

 

John started his own computer
consulting company while still in university which he sold 5 years later, prior to joining Ocean Rodeo in it’s formative days. Over the past 16 years, he has managed the daily operations of Ocean Rodeo and became a shareholder in the company. John also played an active role in the founding of Aluula Composites providing operational and supply side management and financial oversight. John is currently invested in and sits as a board member for Pretio Interactive, another Victoria BC company.

Richard Myerscough - Founder

Richard Myerscough - Founder

 

Richard is a serial entrepreneur  and the founder of Ocean Rodeo Sports Inc and Whites Manufacturing Ltd, with 21 patents to his name. Richard negotiated the sale of Whites to the Aqualung Group (Aire Liquide), a public company & the largest scuba diving company in the world. His patented dive suit design continues to be a world leader in the scuba diving space.
Richard represented Canada at the Olympics, Pan Am and Goodwill Games in Windsurfing and has since then been an acclaimed innovator and product development leader.

Peter Berrang - Founder

Peter Berrang - Founder

 

Peter is a scientist/businessman who has started and managed various high technology companies in B.C. during the past 30 years. He is a founding
partner, shareholder and director of the Axys Group of Companies. Previously, he was the founder and President of Seastar Optics Inc. for 10 years.
Seastar, which manufactured semiconductor laser devices for the telecommunications industry worldwide, was sold to SDL Inc. of San Jose, CA., in Dec. 1995. SDL was subsequently acquired by JDS Uniphase.

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